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Content Strategy
I've organically grown a Music Curation TikTok account to 96k+ with an 8% engagement rate, and recently grown a Music Curation IG account to 10k+ over the span of 2 months with a 45% engagement rate.
The goal
I was looking to grow an audience of anti-gatekeepers, underground music fanatics, and people who are actively looking for new music.
The plan
Once I had my target audience, I started researching what they were searching for, what conversations were being had around music online, and the content that was resonating. From there, I built my content pillars & series.
The result
I created 3 viral content formulas: Perfect songs, Hidden Gems, and On Next.
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